Motion designer / Director / Art director
Ideas in constant motion.
I’m Felipe Macedo.
I work as a motion designer, director, art director, and producer.
Selected works
Work that moves between disciplines.
A selection of films, visual identities, motion systems and music-driven projects.
Miscellaneous
Personal studies / Experiments / Moving fragments
Misc.
Where tests, accidents and unfinished ideas stay alive.
About Felipe
Biography / Practice
Poetic and experimental visual narratives.
Felipe Macedo holds a degree in Advertising and Marketing from ESPM - São Paulo and a postgraduate degree in Design and Visual Communication from SENAC – São Paulo. Specialized in poetic and experimental visual narratives, has experience with 2D animation, video art, and the integration of digital textures. Has worked as a Motion Designer since 2005, with solid experience in major production companies such as Piloto (intern/assistant), MovieArt, and Sentimental Filme, where he contributed to projects for brands like VW, Mastercard, among others.
As an independent professional, he has developed work for large companies including Ambev, Conspiração Filmes, Rede Globo, AlmapBBDO, MTV, and Saigon Filmes. Also, has collaborated with artists such as Russo Passapusso, Emicida, BaianaSystem and DonL, directing notable music videos including “Quem Tem um Amigo (Tem Tudo)” and “Trevo, Figuinha e Suor na Camisa”, both by Emicida.
In recent years, he has worked as a freelance motion designer at AlmapBBDO, contributing to award-winning campaigns such as Pedigree Caramelo (Titanium at Cannes Lions 2025) and VW 70 Years (Gold at Cannes Lions 2024), among others.
Recent recognition
Pedigree Caramelo
Titanium / Cannes Lions 2025
Recent recognition
VW 70 Years
Gold / Cannes Lions 2024